Whitley, UK, Monday 28 November, 2016: Land Rover and renowned Magnum photographer Jonas Bendiksen have revealed the first in a series of unique works entitled ‘Ultimate Vistas’, extraordinary landscape photographs captured with help from the world’s ultimate SUV: the Range Rover. Land Rover worked closely with world-renowned photographic agency Magnum Photos to showcase some of the most breathtaking landscapes on Earth.
Range Rover: four generations of the luxury SUV
Since it defined the luxury SUV sector almost half a century ago, Range Rover has achieved more than one million sales and sits at the pinnacle of the Land Rover family. The original Classic model made its debut in 1970 and over four generations the luxury SUV has established itself as a design reference, representing the ultimate in all-terrain capability.
To launch the series, Norwegian photographer Jonas set out to capture the dramatic landscape of his home country. Range Rover’s intelligent technology, Terrain Response 2, enabled him to reach superior vantage points off the beaten track. It automatically selects one of its individual driving modes to suit the terrain and optimises the vehicle’s settings for all conditions and surfaces.
The journey to incredible landscapes
Jonas and his crew began their journey in the distinctly modern urban environment of Oslo, where they explored some of the city’s award-winning, innovative architecture. They then travelled northwest through the Dovre mountains via the epic switchback roads of the Trollstigen.
They also visited the snow-covered plateaus and vast fjords of Geiranger as well as the Art Nouveau-inspired town of Ålesund. The entire expedition was completed in a production Range Rover TDV6 Autobiography, which transported Jonas, his crew and all their equipment.
The Range Rover is the epitome of luxury, with clean lines echoing the modern architecture of Oslo and the unique capability that allows it to take such an expedition in its stride.
Jonas Bendiksen: the perfect photographer to capture Norway´s landscapes
Jonas’s work has featured in the likes of Newsweek, The Sunday Times Magazine and National Geographic. He is known for his explorations of remote living as well as for capturing the beauty of nature, making him the perfect photographer of Norway’s spectacular landscapes.
Jonas said: “I spend my entire life chasing that perfect picture, but part of the joy of it is in that hunt. Photography is for me a language, a way in which I can express myself, and it has become a way in which I see the world. I love trips I can do entirely by driving. When I’m on the road I can stop anywhere and capture an opportunity in an instant. The Range Rover was the perfect partner for me in that respect.”
Norway is made up of more than 50,000 islands and has an 83,000km (51,000-mile) coastline of fjords, bays and inlets. Few places in Europe have a lower population density, so remote living is ingrained in the national psyche. Yet it is also home to some of the world’s most dramatic modern architecture, resulting in a breathtaking contrast between vivid remote and urban environments.
Further locations for the Ultimate Vistas series will include the USA and China.
The shots below showcase some of the Ultimate Vistas captured by Jonas, with his own captions. The full selection is available for download here: http://media.landrover.com/en
Watch the first video of the Ultimate Vistas journey here: https://www.youtube.com/watch?v=wVnxKPwssvU.
For further information log onto www.media.landrover.com or contact:
Isabelle Michiels - PR Manager
Jaguar Land Rover Belux
T. 03 241 11 32
M. 0476 427 738
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's SUV sectors, with 80% of this model range exported to over 170 countries.
For nearly 70 years Magnum Photos has been providing the highest quality photographic content to an international client base of media, charities, publishers, brands and cultural institutions.
Its four offices in New York, London, Paris and Tokyo service the ongoing distribution, licensing, production and exhibition of pictures by the world’s most esteemed photographers.
Magnum has documented most of the world’s major events and personalities since the 1930s; covering industry, society and people, places of interest, politics and news events, disasters and conflict. In short, when you picture an iconic image, but can’t think who took it or where it can be found, it probably came from Magnum.
Founded in 1947 by Henri Cartier-Bresson, Robert Capa, George Rodger and David ‘Chim’ Seymour, Magnum is owned and cooperatively managed by its independent photographer-members.